Reaching Your Target Market, Commercializing Culture
Cultural Branding better for home entrepreneurs to small and medium enterprises!
Let no man fear anything but disgrace!
Home entrepreneurs, small enterprise, enterprise associations and small to medium enterprises, when it comes to culture and commerce, your audience or “target market” prefer cultural branding over commercial branding.
Commercial branding is often too strong and alienates much of the global demographic. Cultural branding is best because it allows your audience to relate by accepting the grace of cultural brands and by challenging any disgrace of a commercial brand.
Some recent indicators of preference for cultural branding come in the form of social or cultural branding. Facebook, MySpace, YouTube, Twitter and other similar “cultural branding” social sites are successful because the audience can overlook fau paux that would readily be rejected if represented under a more critical examination if it were commercialized branding.  Yet, there are other ways to interact on new ’socio/business’ platforms, where home entrepreneurs to small and medium enterprises may advance market opportunities through effective use of culture and commerce when commercializing their brand.
A sample of disgrace in commercial branding often come from the commercialization of arts, non-profits in the images of large commerce.  Nuance arts, non-profits, developmental projects for commercializing regions seek out funding and miss the mark of the cultural benefits of branding the art, non-profit, or culturally rich emerging markets. Martha Hostetter, in her article on “The Marketing Of Culture”, GothamGazzete 2003, points out the contribution by General Motors (GM) to the Smithsonian Institute’s “America On The Move” history, rightly points out the loss of the cultural acceptance of a willing audience in contrast to the disgraceful use of GM commercializing their brand over the project itself.  The audience then becomes critical of the commercializing brand and disconnected from the cultural grace of the project.
Yet, design and available co-operatives, philanthropics and enterprises such as WRLyman.com Group, offer many free and helpful ways to research, develop, incubate and interact with international footprints via effective cultural branding. Never find yourself in the position of an “Apology,” as once intimated by Socrates, ‘Let no man fear anything but disgrace.’
Reaching Your Target Market through commercializing culture with commerce is the most effective method for branding home entrepreneurs to small and medium enterprises.
For more information, register for free, the WRLyman.com Group – Business On Line Cafe’.
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